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Build-A-Bear Workshop has relaunched Bearemy, its mascot inspired by the original 1999 character, as part of the company’s 30th-anniversary campaign. The company says $3 from each Bearemy purchase made Oct. 27 through Dec. 31 will go to the Build-A-Bear Foundation; additional anniversary products and collaborations are expected in 2027.
Build-A-Bear Workshop has relaunched its Bearemy mascot in a new plush collection for the company’s 30th anniversary, bringing back a character inspired by its 1999 version. The company says $3 from each Bearemy purchase made from Oct. 27 through Dec. 31 will support the Build-A-Bear Foundation, which provides teddy bears to children in need.
The Bearemy collection is available through Build-A-Bear’s website and includes the plush on its own as well as gift-set and clothing options. The product lineup listed by The Toy Insider includes a Vault Collection Bearemy Teddy Bear Gift Set, a Bearemy Teddy Bear with T-shirt, hat and jeans, a standalone Bearemy Teddy Bear, and a separate Vintage Shirt & Hat Set. The company describes the new plush as a reimagining inspired by its classic mascot.
Families can also buy the Vintage Shirt & Hat Set separately to dress bears they already own. The Toy Insider lists prices across the collection at $18 to $89.50 and gives an age rating of 2 and up. Those details are product information reported by The Toy Insider; shoppers should check current listings for availability, pricing and product-specific age guidance.
Build-A-Bear says the Foundation contribution applies to Bearemy purchases made during the stated promotional period, Oct. 27 through Dec. 31. The source material does not specify a cap on the total contribution or explain whether the $3 is calculated per item or per transaction beyond saying it is tied to each Bearemy purchase. The Toy Insider’s report also notes that it may receive revenue from purchases made through its affiliate links.
A Mascot Returns With a Giving Tie-In
The launch combines anniversary merchandise with a time-limited charitable component. For customers considering a Bearemy purchase, the announced contribution connects the product to the Build-A-Bear Foundation’s work sending teddy bears to children in need. The company’s stated $3 contribution gives shoppers a specific figure and promotional window, though the source does not provide an estimate of how much the campaign will raise overall.
The return also draws on the brand’s history while offering a familiar character to customers who may have encountered Bearemy in earlier years. The new clothing set gives owners another way to include existing stuffed animals in the anniversary campaign, rather than limiting the celebration to buying a new plush. These are product and marketing developments; the source does not provide sales forecasts or evidence of consumer response.
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Bearemy and the 30-Year Campaign
Build-A-Bear Workshop is marking 30 years in business with a campaign titled “30 Years of the Stuff You Love,” according to the source report. Bearemy is described there as the company mascot, with the current plush drawing inspiration from a classic 1999 version. The report says the character has been part of the Build-A-Bear family for nearly three decades.
The merchandise launch is presented as the first part of a broader anniversary program. Build-A-Bear says it plans to introduce exclusive anniversary items and collaborations in 2027. The report does not give release dates, partners, product details or a full schedule for those future launches. The current collection is therefore a concrete product release, while the later anniversary plans remain general.
Donation Terms and Future Releases
The source gives the $3 contribution amount and Oct. 27–Dec. 31 window, but does not state a total fundraising target, a donation cap, or how the Foundation will report the proceeds. It also does not clarify whether every listed Bearemy configuration qualifies on the same terms or whether the offer applies to purchases through any channel beyond the Build-A-Bear website.
Further details about the 2027 anniversary releases are not yet available in the report. No product schedule, collaboration partners, prices or availability dates are provided. The listed price range and age guidance cover the collection as reported by The Toy Insider, but individual products may have different specifications or current availability.
More Anniversary Items in 2027
Customers can check Build-A-Bear’s website for the current Bearemy collection and updates to its anniversary plans. The stated contribution period ends Dec. 31; the source does not say whether the promotion will be extended. Build-A-Bear says additional commemorative products, collaborations and other special-edition releases are expected to roll out in 2027, with details still to come.
Key Questions
What is Build-A-Bear releasing for its 30th anniversary?
The company has relaunched Bearemy, a plush mascot inspired by its classic 1999 version. The collection includes a standalone bear, gift-set and clothing options, as well as a separate Vintage Shirt & Hat Set.
How much of a Bearemy purchase goes to the Build-A-Bear Foundation?
Build-A-Bear says $3 from each Bearemy purchase made between Oct. 27 and Dec. 31 will support its Foundation. The source does not provide a fundraising cap or a total expected amount.
Where can shoppers buy the Bearemy collection?
The source says the collection is available through Build-A-Bear’s website. Availability and prices may change, so shoppers should check the current product listings.
Are more anniversary products planned?
Yes. Build-A-Bear says it expects to roll out additional special-edition items and collaborations in 2027, but it has not provided release dates or product details in the source report.
What age is the collection intended for?
The Toy Insider lists the collection with an age rating of 2 and up. Buyers should check the age guidance and product details for each individual item before purchasing.
Source: thetoyinsider.com
