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Mattel has released a $45 Barbie Signature doll based on Serena Williams’ look at the 2005 Australian Open, where she won her seventh Grand Slam singles title. The company says the doll is available online through major retailers and in Target stores, and that a related Barbie Dream Gap Project donation will support a Florida nonprofit.
Mattel has launched a $45 Barbie Signature doll modeled on Serena Williams’ green-and-white outfit from the 2005 Australian Open, where she won her seventh Grand Slam singles title. The collectible adds Williams to the company’s Team Barbie lineup and is being sold online through major retailers and in Target stores, according to The Toy Book’s report citing Mattel.
The doll recreates Williams’ tournament look with a green-and-white cutout top, white skirt, sweatband, socks and sneakers. It comes with a racket and tennis ball, as well as a stand for display. Mattel lists the product for ages 6 and older, with a suggested retail price of $45.
The Australian Open reference points to a specific milestone in Williams’ career. She won the women’s singles title in Melbourne in 2005, defeating Lindsay Davenport in the final. The doll’s design is intended to recall that tournament appearance, rather than represent a general or current tennis outfit.
Mattel says the release is timed around International Day of the Girl and presents Williams as an athlete, entrepreneur and role model. The company also says a Barbie Dream Gap Project donation connected with the release will go to Mrs. Rina’s House of Blessings, a nonprofit Williams cares about. The donation is intended to support programs for children and families in Martin County, Florida; the source does not state the amount.
A Career Milestone in Doll Form
The release turns a specific championship-era image into a product for collectors and younger fans. Its significance lies in the choice to connect a familiar toy with a named moment in Williams’ sporting career: her 2005 Australian Open victory and seventh major singles championship. That makes the doll both a licensed collectible and a representation of a major achievement.
Mattel frames the doll as part of a broader effort to feature athletes and public figures in its Barbie products. Williams’ own comments connect the release to representation: she says she hopes girls who play with the doll can see possibilities for themselves. That is her stated intention, not evidence that the product will produce a particular effect on children.
The announced donation adds a charitable element, but the available report gives no dollar figure or detailed description of the programs to be funded. Readers can distinguish that commitment from the retail product: the doll has a stated price and listed accessories, while the donation’s size and reach remain unspecified.
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Williams’ Earlier Barbie Collaboration
This is not Williams’ first collaboration with Barbie. The Toy Book reports that Mattel previously introduced a one-of-a-kind Role Model doll of her earlier in the year as part of the company’s International Women’s Day campaign. The new Signature doll is a separate retail product, with a stated price and availability through retailers.
Mattel describes Team Barbie as a lineup of athletes and role models intended to encourage confidence and the pursuit of personal interests. The source material does not provide a full list of current Team Barbie members or details about how the lineup is selected. The new doll’s central design reference is the 2005 Australian Open, while its packaging and positioning also emphasize Williams’ work beyond tennis.
Price, Donation and Release Details
The report lists a $45 suggested retail price and says the doll is available online at major retailers and in Target stores, but it does not give an exact launch date, confirm stock levels, or identify every retailer carrying it. Availability may differ between stores and online listings.
Mattel’s reported donation to Mrs. Rina’s House of Blessings is not accompanied by a stated amount, schedule or breakdown of funded activities. The source also does not specify whether the contribution is a fixed donation or tied to sales. Those details would be needed to assess the donation’s scale and how it will be delivered.
Retail Availability and Charity Details
Customers can check Mattel Creations and major retailer listings, including Target, for current price and stock information. The reported $45 figure is the suggested retail price; actual availability and pricing should be verified with the seller.
Further information from Mattel or Mrs. Rina’s House of Blessings could clarify the donation amount and which programs for children and families in Martin County will receive support. The source material does not identify another scheduled announcement or event tied to the doll.
Key Questions
How much does the Serena Williams Barbie Signature doll cost?
Mattel lists a suggested retail price of $45. Retailer prices and availability may vary.
What is the doll wearing?
It wears a green-and-white tennis outfit based on Williams’ look at the 2005 Australian Open, including a cutout top, white skirt, sweatband, socks and sneakers.
What accessories come with the doll?
The doll includes a racket, tennis ball and display stand, according to the product details reported by The Toy Book.
Where can shoppers buy it?
The report says it is available online through major retailers and in Target stores. It does not list every seller or confirm current stock at individual locations.
What charity will receive support from the release?
Mattel says a Barbie Dream Gap Project donation will support Mrs. Rina’s House of Blessings, a nonprofit serving children and families in Martin County, Florida. The donation amount and specific programs were not stated in the source.
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